The Journey
ONSOM is a designer-led resortwear label founded by sisters Fatima and Zainab Ahad — created for women who move between cities, coasts, and continents with ease.
The idea for ONSOM was born from a recurring request by clients of their couture label Zeefaa:
"Can you bring this craftsmanship to silhouettes we can wear on holiday — to dinners, cruises, city strolls?"
With that, the sisters set out to create a brand where global style meets Indian artisanship — embroidered jumpsuits, dresses, and shirts, thoughtfully designed for getaways, celebrations, and everything in between.
At ONSOM, form meets function. Feminine silhouettes meet ease. Colour palettes are inspired by nature. Every piece is crafted with precision, comfort, and timeless design in mind. The brand is grounded in a minimal, transparent pricing structure to make slow fashion more accessible — with fine embroidery and quality construction at its core.
Whether it’s a sunny day or a misty morning, ONSOM is made to travel with you.
How is Onsom different from others
ONSOM offers a refreshing and much-needed shift in India’s resortwear landscape. While many resortwear brands in the country either replicate Western trends without cultural nuance or over-embellish with impractical traditional elements, ONSOM strikes a harmonious balance — blending contemporary global silhouettes with the richness of Indian craftsmanship. It addresses a critical gap in the market: Indian women have long struggled to find elegant, versatile, and high-quality resortwear that flatters a variety of body types, feels luxurious, and resonates with their personal identity.
Where fast fashion often compromises on fabric and fit, ONSOM champions comfort and confidence through breathable materials, effortless tailoring, and flattering forms that celebrate movement and individuality. Unlike labels focused solely on trends or celebrity wear, ONSOM is rooted in real-life luxury — clothing designed for sunlit escapes and misty mornings, for spontaneous travel and serene leisure, with timeless pieces that make women feel seen.
gtshz What truly sets ONSOM apart is its design integrity. Each collection is crafted with meticulous research, thoughtful details, and a clear understanding of what’s missing in the Indian fashion ecosystem — from size-inclusive fits to modern silhouettes infused with subtle embroidery. The creative vision is powered by Fatima’s deep design expertise and eye for textiles, combined with Zainab’s marketing acumen and insight into the evolving needs of women who want their wardrobe to match their rhythm, not restrict it.
ONSOM isn’t just a resortwear label — it’s a celebration of freedom, refinement, and individuality. It exists for women who want their clothes to reflect who they are: modern, dynamic, and unapologetically themselves.
Why ONSOM
For moments that feel like sunshine—or a little bit of champagne.
ONSOM is India’s rising resortwear label—created for the woman who wants to feel effortlessly elevated wherever she goes. Whether it's a coastal escape, an al fresco brunch, or a night out in the city, ONSOM brings ease, elegance, and intention to your wardrobe.
Born from a deep understanding of what women truly seek in their clothes—movement, beauty, and relevance—ONSOM was founded by sisters Fatima and Zainab Ahad, blending global fashion with Indian craftsmanship.
What Makes ONSOM Different?
✧ Dressy, Statement-Making Silhouettes
Each piece is designed to turn heads—embroidered jumpsuits, flowy dresses, and refined separates that are equal parts versatile and luxurious. It’s resortwear with a soul: not just for vacations, but for real, radiant life.
✧ Designed for Modern Women
We understand how women’s bodies and needs evolve—our silhouettes are crafted to flatter, move, and feel good. With every dart, hem, and lining, we put real functionality into beautiful design.
✧ Slow Fashion, Thoughtfully Priced
ONSOM operates on a slow fashion model: small drops, conscious production, and minimal waste. Our pricing stays honest, with thin margins—so more women can access luxury without the luxury markup.
✧ Craftsmanship Meets Global Aesthetic
From nature-inspired embroidery to modern tailoring, each garment reflects Fatima’s unmatched eye for detail and design, and Zainab’s deep insight into what women really want.
✧ Indian in Craft, Global in Feel
Our pieces are rooted in Indian artistry—yet made to blend seamlessly into wardrobes around the world. Cruise-ready, city-chic, hotel-lobby elegant.
The ONSOM Promise
We design for movement. For compliments. For comfort.
Every ONSOM garment is an invitation to celebrate your feminine, fearless, always-evolving self.