Meet Fatima Ahad — Co-founder & Creative Head of ONSOM

A graduate of NIFT and a master's degree holder in International Business from the UK, Fatima brings a rare blend of creative instinct and global business insight. She has worked with leading fashion labels across India and internationally, and later explored the world of consulting. Yet, her true calling remained rooted in design. With an exceptional eye for embroidery and silhouettes, Fatima curates each onSOM piece with precision, femininity, and function. Her aesthetic is refined, her approach detail-driven — translating the language of craftsmanship into effortless resortwear designed for modern, global women.

Meet Zainab Ahad — Co-founder & Brand Strategist of ONSOM

With a background in marketing from the UK and ISB, Zainab brings sharp brand instinct and deep consumer understanding to ONSOM. A mother and avid traveler, she intuitively understands the evolving wardrobe needs of modern women — especially through body changes, seasons of life, and the desire for effortless elegance. Having worked with some of India’s top companies in branding and communication, Zainab blends strategic thinking with creative vision. Her passion lies in recreating global silhouettes adorned with Indian embroideries — filling the much-needed gap for refined, high-quality resortwear in India. Every Onsom piece is rooted in her research-driven approach and celebrates the ever-evolving journey of women.