From city to coast — thoughtful silhouettes, effortless luxury.

Onsom was born from a simple yet powerful idea: to create effortlessly elegant resortwear that celebrates femininity, craftsmanship, and versatility. Founded by sisters Fatima and Zainab Ahad — a designer and a marketer — the brand is a reflection of their shared passion for design and storytelling. 

Fatima, a graduate of NIFT, brings her deep understanding of silhouettes, embroidery, and construction to each piece, while Zainab, with a background in brand strategy and a keen insight into women's evolving lifestyles, ensures the brand resonates with the modern woman. 

From countless conversations with Zeefaa’s clientele came one recurring desire: to see the same intricate craftsmanship in elevated western silhouettes. Responding to this, the sisters envisioned a line that would feel at home on a sunlit cruise, an island getaway, or an evening out in the city. 

Inspired by the colors of nature and guided by precision and practicality, Onsom blends fluid shapes with delicate details — creating timeless pieces designed to move with you across seasons and destinations. With minimal margins and accessible pricing, Onsom stays true to its core: effortless luxury made to be lived in.